MIX (UAT)
MIX: a marketing platform underpinned by valuable and actionable data that can be further leveraged for business development.
This platform was developed through the integration of Offline-to-Online (O2O) Marketing Solutions under VGI PCL (VGI), a subsidiary of BTS Group.
Since VGI transformed from a media rental company into an O2O Marketing Solutions provider, its service offerings have expanded to encompass a business ecosystem spanning Advertising, Digital Services and Distribution. These business platforms enable VGI to reach a broader and more diverse group of consumers, while allowing the Company to better understand consumer needs.
By consolidating consumer behavioural data, such as passenger travelling patterns from the MOVE business, together with extensive data received from BTS Group and data obtained through collaboration with the MATCH business, MIX business has developed a diverse and distinctive set of marketing data. In line with BTS Group’s broad vision “to serve the community with unique and sustainable solutions that greatly contribute to an improved life”, MIX business plays an important role. VGI has built a strong team of data scientists to collect, analyse and apply such data to maximise its value, leading to more effective and targeted marketing strategies and communications. In addition, the intelligent use of marketing tools and solutions will continue to create added value for the Group, its clients and its business partners.
The advertising business consists of 2 segments including offline Out-of-Home (OOH) media, and Online & Digital Marketing.
The OOH media business comprises of:
- Advertising within the transit network known as Transit Media
- Advertising within buildings known as Office Media
The Online and Digital Marketing is under the business unit name, VGI Digital Lab which is a data comprehensive online media agency.
Digital Services business is operated under Bangkok Smartcard System Company Limited (BSS) and BSS Holdings Company Limited (BSSH), a collective called Rabbit Group. Rabbit Group is a Digital Lifestyle Solution Provider with 2 key services: Payment and Services.
Payments comprises payments on the mass transit system and retail stores through the Rabbit Card. Services include Thailand’s leading online marketplace insurance broker and financial products under Rabbit Care Company Limited (RCare), providing a digital lending provider under Rabbit Cash Company Limited (Rcash).
For Distribution Business, VGI manages the business through
- Super Turtle – an experienced modern trade professional with lease rights to manage the merchandising spaces on the BTS SkyTrain network
- RBytes as a Leader in Multi-platform Commerce and End-to-End Brand Management
- Demo Power – the largest trial and demonstration service company in Thailand
- JMART – a holding company in mobile retail and wholesale distributor, debt collection and management, property development, personal loan business and potential new business.
MIX business led by Mr. Nelson Leung – CEO of MIX
