MIX: Integration of both Offline-to-Online (O2O) Marketing Solutions services under VGI and data marketplace operating by BTS Group:
Our MIX business comprises of a media and marketing platform utilising data which can be leveraged to enhance and improve business performance and operations. This collaboration marks the resource efficiency optimisation for the Group and its partners.
Starting from a media rental company, VGI (our subsidiary) now encompasses the complete O2O Marketing Solutions provider spanning across Advertising, Payment and Distribution. With the rapid increase in technological breakthroughs, VGI is now well-equipped to reach a wider array of audiences to cater to their specific wants and needs.
Incorporating unique data from our MOVE and MATCH businesses, allows MIX to have access to diversified data to utilise within its O2O Marketing Solutions. In order to meet the emergence of new digital media, the Company has been building a strong data scientist team to collate, analyse and interpret huge data and turn it into useable marketing tools to meet client demands. These smart marketing tools and solutions will deliver significant value for our clients, the Group and our partners.
The advertising business consists of 2 segments including offline Out-of-Home (OOH) media, and Online & Digital Marketing.
The OOH media business comprises of:
- Advertising within the transit network known as Transit Media
- Advertising within buildings known as Office Media
- Billboards & street furniture advertising known as Outdoor Media
The Online and Digital Marketing is under the business unit name, VGI Digital Lab which is a data comprehensive online media agency.
Digital Services business is operated under Bangkok Smartcard System Company Limited (BSS) and BSS Holdings Co. Ltd (BSSH), a collective called Rabbit Group. Rabbit Group is a Digital Lifestyle Solution Provider with 2 key services: Payment and Services.
Payments comprises payments on the mass transit system and retail stores through the Rabbit Card. Services include Thailand’s leading online marketplace insurance broker and financial products under Rabbit Care Co. Ltd (RCare), providing micro-loans under Rabbit AEON loan and a digital lending provider under RCash.
For Distribution Business, VGI manages the business through 1) Super Turtle – an experienced modern trade professional with lease rights to manage the merchandising spaces on the BTS SkyTrain network, 2) Fanslink – an omnichannel e-Commerce service provider and the leading brand management for Chinese brands, 3) Demo Power – the largest trial and demonstration service company in Thailand and 4) JMART – a holding company in mobile retail and wholesale distributor, debt collection and management, property development, personal loan business and potential new business.
Under Logistics, VGI has a 15.5% equity stake in Kerry Express (Thailand) PCL (KEX)– the leading express delivery company in Thailand.