On 28 July 2026, BTS Group held a Royal Well-Wishing Book Signing and Candle Lighting Ceremony in celebration of His Majesty King’s 74th Birthday Anniversary. The ceremony was attended by the Board of Directors, executives, and employees, who joined in paying tribute to His Majesty and offering their best wishes. The participants also joined in singing the Royal Anthem and the “Sadudee Chom Racha” hymn of praise at the BTS Skywalk, National Stadium Station.