VGI’s strategy is to become a well-diversified media platform with a focus on OOH Media, which includes Transit, Office, Outdoor, Aviation as well as Activation media, and to enhance its O2O solutions services via its “Digital Services Business”. VGI expects to offer increasingly expanding, data-enhanced, omni-channel media services that offer versatile, measurable and targeted advertising capabilities to better-address the business objectives of VGI’s customers.
BTSG also engages in the Media business, which it operates via its majority-owned subsidiary, VGI PCL (VGI). VGI is a unique market leader in providing Offline-to-Online (O2O) solutions with exclusive access to behavioral data across its three platforms: Advertising, Payment and Logistics.
Under Advertising, VGI is the leading and most diversified Out-of-Home Media Company in Thailand. It has an exclusive concession to manage advertising spaces and commercial areas across the BTS SkyTrain Core Network and extensions as well as trains. VGI has also expanded to cover broad touchpoints across the Out-of-Home (OOH) Media segment such as managing advertising space in key offices and commercial buildings in Bangkok, outdoor billboards, aviation centric media and activation media across Thailand. Under its Payment platform, Rabbit Group is the leading micro - payment platform with more than 18mn nationwide touchpoints. Through Rabbit Group’s data analytics, VGI is able to offer measureable and targeted advertising. Within Logistics, VGI owns 23% of Kerry Express Thailand – the leading parcel delivery service in Thailand. Kerry Express pioneered payment-on-delivery in the country including the acceptance of cash or Rabbit LinePay upon the deliveries to households.