BTS Group :: Media

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The BTS Group’s Media business is Thailand’s largest Out-of-Home Media Company and has a unique and exclusive distribution network across Bangkok’s Mass Transit network, nationwide Modern Trade retailers as well as Bangkok’s premier commercial establishments. The Media business is held under VGI Global Media Co. Ltd. (VGI).

VGI is responsible for managing all the advertising space on the original BTS SkyTrain network, including stations and trains. Primary products include in-train LCDs, train wraps, and on-station static and digital media. VGI has also been awarded the concession to manage advertise space on the inaugural Bus Rapid Transit (BRT) buses and stations.

VGI has secured exclusive contracts with Modern trade retailers representing 75% of Thailand's market share to manage advertising space nationwide. We have a comprehensive product range spanning digital networks and static media across both sale floor areas and mall areas.

Through Point of View (POV) Media Group, the BTS Group’s media reach extends to Bangkok’s premier office towers via a network of real-time TV screens located in lifts and lobbies. This is further complemented by a static advertising network placed in restaurants & pubs, retail locations, movie theatres and office complexes.

Strategy : Position itself for growth through the ridership growth of the Bangkok SkyTrain, as well as expansion with partner retailers nationwide. VGI will consider acquisitions and overseas expansion on an opportunistic basis.