VGI’s strategy is to become a well-diversified media platform with a focus on OOH Media, which includes Transit, Office, Outdoor, Aviation as well as Activation media, and to enhance its O2O solutions services via its “Digital Services Business”. VGI expects to offer increasingly expanding, data-enhanced, omni-channel media services that offer versatile, measurable and targeted advertising capabilities to better-address the business objectives of VGI’s customers.
BTSG also engaged in the Media business, which it operates via its majority-owned subsidiary, VGI Public Company Limited PCL (VGI). VGI is a unique market leader in providing Offline-to-Online (O2O) solutions with exclusive access to behavioral data across its 3 platforms; Advertising, Payment and Logistics platforms.
Under Advertising, VGI is the leading and most diversified Out-of-Home Media company in Thailand and has an exclusive concession to manage advertising space on the core BTS stations. VGI further expands to include broad touchpoints across the Out-of-Home (OOH) Media segment, such as managing advertising space in key offices and commercial buildings in Bangkok, as well as outdoor billboards, aviation centric media and activation media across Thailand. Under its Payment platform, Rabbit Group is the leading micro-payment platform with more than 18mn nationwide touchpoints. Through Rabbit Group’s data analytics, enabling VGI to offer measureable and targeted advertising. Within Logistics, VGI owns 23% of Kerry Express Thailand – the leading parcel delivery in Thailand. Kerry Express pioneered payment-on-delivery in the country including the acceptance of cash or Rabbit LinePay upon the deliveries to households.